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searchengine positioning

Website Promotion Options

To run a successful Web marketing campaign, you will need to consider the many options available. Not all options will work for all Web sites. Srijan Interactive can help you determine which are the best for your Web site.

The most important advertising you can do is to include your Web address (URL) in ALL the advertising you do including ads, flyers, business cards, your voice message, etc. A good rule of thumb is to have your URL everyplace your phone number appears.

 

Keyword Identification


           The first step towards starting a succesful Search engine positioning / promotion campaign is identifying the right keywords or keyphrase combinations that would ensure the Maximum ROI. At Srijan Interactive we have the right kind of tools that gives us the keyword usage informations about various searchengines. This information helps us to identify the right mix of keywords that we have to base our entire promotion strategy on.

           For ex. for promoting a website selling second hand cars one would like to be found on the top positions on searchegnines and directories for the keypharase "second hand cars". Lets suppose the keyword usage information for this keyword on Yahoo.com tells us that "second hand cars" was searched in yahoo in the last month for 5000 times but another related keyword "preowned cars" was searched for 8500 times, then obviously we would like to postion the keyword "preowned cars" instead.

           Apart from the above, we have many tools that help us indentify just the right keyword for your website positioning strategy.

 

Optimize your website

           Before you submit your website to search engines or directories on the internet, you must ensure that the website is up to the mark according to all those search engines and that once submitted, your website will be given a reasonable ranking on them. We at Srijan Interactive have a skilled team of consultants who have been optimizing websites for searchengines and directories since 1999.

 Submit your site to search engines


           Most of the searchengine and directories on the internet need to be requested for indexing a website according to the services / products offered on it. Sites can be submitted to search engines using an automatic or hand submission process. Your site should be hand submitted at least every six weeks. There are numerous programs and companies that will automaticaly submit your site to several hundred search engines for a minimal fee.

           The problem with this is that most of the major search engines (Yahoo, Excite, AltaVista) do not accept electronic submissions. And about those searchengines and directories that do accept, chances are that these automatic facilities will missubmit your website that would further depromote your website on the internet. Always remember the golden matra - handsubmit, handsubmit, handsubmit.

           At Srijan Interactive , our main submission pholosophy is , yes you guessed it right, Hand Submit. We do all the efforts to hand submit the website in all the searchengines and directories.

Reciprocal Liks - Links to and from your Web site

           Reciprocal Links are the most important tool for promoting a websites and inviting quality visitors.. Contact any organizations you belong to or that have additional information about your products and services, and request a link back to your site. You should return the favor by adding a link to their site. You can also contact businesses that attract the same clientele as you do. For example: if you sell bridal gowns, contact florists, caterers, photographers, etc.

Purchase keywords


           Some of the important searchengines on the internet have started offering PPC(pay per click) or PPP(pay per placement) options. You can bid on keywords and in some engines you can bid for positions / placements.

           Lets say you have a furniture company and you want to be number one under the search term "furniture". Another company has bid 5 cents per click through and is ranked number one. You bid 6 cents, which moves you to the top position. In most cases you are not charged unless someone actually clicks on your link and visits your site.

           We are having direct account with some of the leading PPC / PPP search engines. We can help plan a perfect strategy for commencing the PPC / PPP campaign for promoting your website on the internet by identifying the perfect keyword / keyphrase combinations.

Press releases

           Newspaper or Regional newspapers can give you a very good milage. Write a press release about your site and mail it to all printed media within the area you do business in, plus any publications read by your target market. Press releases can also be submitted to on-line sources. Srijan Interactive can write and submit the press release for you.

Mail flyers to your current client base - "WEB CARDS"


           Sometimes when we have something new we tend to promote it to new customers and forget about our current ones. Remember the cost of acquiring a new customers is much much more than that of retaining an old one.

           A sound marketing company must always maintain good relationship with its existing customer base and keep them informed about the latest happenings.

           Send a post card or flyer announcing the launch of your Web site. Include the URL and a brief description of what the site offers. Can your customers order on-line? See new merchandise that just arrived?

           "Web Cards" is the perfect solution. These cards have a color picture of your home page and your Web address on the front, and are blank on the back for your special message, or may be pre-printed. Ask for a special quote from our Coporate Brand Identity team for creating the cards for you.

Banner ads


           Purchase banner ads - Banner ads give your company more exposure by appearing on other Web sites. You should advertise on sites where your target market would be. You may even sponsor a site for an organization that you support.

           Join a banner exchange program - Banner exchange programs are free to join and allow you to place banner ads on other Web sites. You must agree to allow banner ads on your site. The major problem with banner exchanges is that you do not have control over the sites that you advertise on nor the sites on which your ad will appear. click here for an excellent source for banner exchange programs.

Offer on-site promotions and events

           These will help to increase the traffic to your site as well as increase the number of times people go back to your site. You may want to run a contest or game, or have a guest join your chat room.

Convert your newsletter to an e-zine

           When visitors are at your site, ask them if they would like to receive a copy of your newsletter by e-mail. This will give you another way to inform them of upcoming specials, new products or services, or new employees.

Newsgroups

           A newsgroup is a group of people on-line that share similar interests and concerns. Using newsgroups to promote your site can be tricky and time consuming. Not all newsgroups allow advertising postings, so you will need to read the rules when you sign up. Post useful information and helpful advice and become a frequent user of the group, both in giving advice and asking questions. Include your name and Web address with every e-mail or posting. If you find there is sufficient interest in your field of expertise you may want to create a newsgroup of your own.

E-mail lists

           E-mail lists are similar to newsgroups. The main difference is that the announcements goes directly to the participants e-mail box. E-mail lists require more caution and discretion then newsgroups. Get started by clicking here for a successful e-mail list program.

Measuring your results

           One of the advantages of the Internet is that you are able to see how many people are going to your site, what pages they are going to and when. This information helps you to determine what people are interested in and what they are looking for. Srijan Interactive includes such reports with all Web site hosting packages.

E-mail marketing campaign

           E-mail marketing campaigns have gotten a bad rap because of the "spammers". Many people feel it is clogging the Internet with useless information and tends to be very annoying to the person receiving it. Companies tend to send the same message to the same person three, four, five times a week. Direct e-mail marketing can be effective if used properly, which includes using an Opt-in e-mail list, sending your message once a month, and including an easy way to unsubscribe. click here to start your E-mail marketing campaign

Ask visitors to bookmark your site

           Just as people need to be told to "click here" they also need to be reminded that they can bookmark your site so that they can return at a later date.

Buy an ad in an E-zine

           Find and advertise in e-zines where the subscriber base is made up of your target market. These ads run between $5.00 and $25.00 depending on the length and the number of subscribers. click here to place an ad in an E-zine..

Begin an affiliate program

           Affiliate programs are great way to increase the traffic to your site. You pay people to add a link to your site from theirs. In return, you pay them either a percentage of the sale they generated or a flat fee. There are several companies that will manage your affiliate program. Commission Junction is an example.

Use an e-mail signature file

           The signature file is found at the end of an e-mail and typically includes your name, company name, e-mail and Web addresses. You can also add a line of advertising. You can set up the signature file through your e-mail program. This function is usually found under Edit/Preferences (Netscape Messenger) or Tools/Options (Outlook Express).

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